Puma Day of Action – 18SEP21

Join us Saturday 18th September 2021 from 1-3pm outside Intersport and HSBC, when we will be protesting once again to #BoycottPuma until it listens to our call to #EndApartheid.

Why are we protesting?

Sports brand Puma is the main sponsor of the Israel Football Association (IFA) and continues to be a focus of the Boycott, Divestment and Sanctions Movement’s international campaign to end culture-washing of the system of apartheid against Palestinians in Israel and the Occupied Territories.

The IFA, with sponsorship from Puma and other companies, operates from settlements built on land illegally stolen from Palestinians, as does Puma itself via its past and present licensees in Israel. Every settlement is a war crime under international law – pushing indigenous Palestinian families off their land, robbing natural resources, and denying Palestinians their right of movement. By sponsoring the IFA, Puma is complicit in supporting these crimes. 

How can I get involved?

  1. Come to the picket – bring your own placards/signs for BDS and to show the Red Card to Israeli Football. 
  2. Take part in the social media storm – Help raise the profile of the campaign online.  Look out for posts to share from NorwichPSC and PSCupdates on Facebook and Twitter on the day, or make your own to share your reasons for supporting the campaign.  Use hashtag #BoycottPuma  and handles @NorwichPSC @PSCupdates

Finally, if you’re interested in helping on the day, would like to share any ideas for social media posts, banners, would like to speak at the picket, do get in touch: Events at Norwich PSC

Website for the Palestine Solidarity Campaign of Norwich